Politics is marketing, so it's all about understanding your audience, right? About getting in touch with those who you want to lure in your dark schemes through evil and misleading messages.
Yet, there are two ways to do it. One is the way President Obama choose: showing up and wrestle the vitriolic Zach Galifianakis on his online show Between Two Ferns (you can see it here since embedding has been disabled).
The other is the way the Republican Party just did it. Scared of Obama's clout on the younger generation, they went straight for his throat. Indeed, by using a hipster.
I don't think there's much time to spend on the difference of approach. But maybe this commercial will finally chase away ankle-short trousers, beards and fixies. No, sorry, Audis. And that might get the Republicans some votes.